Custom privacy-first tracking solutions for a cookieless world
Create your own alternative to Google Analytics and handle enterprise privacy data effectively and securely. Fast, customizable, and fully compliant.
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What is cookieless tracking?
Cookieless tracking refers to alternative methods for tracking that don't use cookies.
By April 2022, all major web browsers, including Safari and Firefox, had phased out cookies. However, Google is still keeping cookies in Chrome after its initial decision to eliminate them. Nevertheless, Europe's GDPR and the California Consumer Privacy Act (CCPA) require explicit user consent to cookies. The data collected through cookies gets lost as users employ ad trackers and opt out of cookies.
These factors affect the business environment, which is increasingly changing toward privacy.
Why use cookieless tracking?
Here are the 3 reasons why you might want to switch to cookieless tracking:
- Comply with privacy regulations
Companies look for compliant solutions that do not rely on cookies and do not ask for explicit consent from users. Another reason is to keep user data in the house, retaining full ownership, so there is less risk of data leakage. - Get more insights into the customer journey
Some cookieless solutions are so robust that they can provide more insights into the customer journey and increase marketing ROI. The solution can block bots and spam traffic, which increases data accuracy. - Improved user experience
Improve user experience with more accurate personalization and reduce page load time. There is no need for a cookie banner or heavy website scripts.
Common challenges in cookieless tracking
Key aspects to evaluate in your search for a cookieless tracking solution:
Complexity of regulations and data practices
Ready-made cookieless tracking tools can lack customization, integration, and data security.
- Legal privacy frameworks vary across regions
- Transparency and consent still require precise management and control
Navigating tech challenges and user needs
Tracking methods are constantly evolving along with user needs and the company's complex data systems.
- Hard to integrate cookieless solutions into existing data systems to derive insights
- Keeping up with the latest tracking tech is tough
EU-based and hosted custom alternative to Google Analytics
Ready-made cookieless tracking solutions lack technical capabilities and integration options. Additionally, it is hard to find a product that fully aligns with your needs. ondeva provides the tools and infrastructure to build any software, tool, or app. We listen to your needs, develop and deploy a final product, and show you how to use our easy low-code method.
Tailored privacy-first solution
Get your tracking working in record time. We build rapidly using visual development tools. We deliver custom cookieless solutions while enabling your non-technical users to progress independently post-release.
Deep customer insights
With simple dashboards, you can get a clear view of visitors and actionable customer insights on the go. You can also improve the accuracy of data and collect only the data that you need without consent banners.
Data safety and compliance
We ensure all software on our platform is GDPR-compliant and data is safely managed. We can merge the tracking data at all touchpoints with your system for insights while adhering to the latest security standards.
6 tracking methods to replace third-party cookies
These are the alternative cookieless methods you can use:
1. First-party cookies
First-party cookies come from websites and are usually used by website owners. These cookies are usually accepted by users as they are perceived to improve user experience. Third-party cookies come from advertising platforms, and they track your behavior across multiple websites and platforms to serve personalized ads. When talking about the transition to a cookieless world, the focus often centers on eliminating third-party cookies.
2. Contextual targeting
Contextual targeting uses first-party cookies to show users ads relevant to the website content. For example, if the user is browsing a fashion blog, the algorithm will show ads relevant to this topic. Contextual ads are more likely to lead to clicks; however, they still rely on cookie consent on the website.
3. Device fingerprints
Device fingerprinting collects data on your device, including IP address, model, fonts, screen resolution, and others. It allows you to circumvent the use of cookies. At the same time, device fingerprinting can raise privacy concerns as it implies building a user profile without user knowledge.
4. Server-side tracking
In this method, he tracking requests are sent to a server (typically belonging to the website owner or a third-party service) rather than being processed directly in the user's browser. This approach contrasts with traditional, client-side tracking, where data collection and processing occur within the user's web browser, often through JavaScript and cookies.
5. Probabilistic tracking
A probabilistic model analyzes a combination of anonymous signals or attributes such as device model, browser version, IP address, location, and so on. While it doesn't contain personally identifiable information, the algorithm can decide on the probability of user actions based on the data it had gathered.
6. Marketing mix method
This is not a cookieless tracking method but a mix of marketing analysis methods to optimize marketing strategies across channels. It works without cookies. It estimates the impact of marketing tactics on sales using statistical models and optimizes the advertising mix to achieve better outcomes.
Get a ready-to-launch tracking tool in 4 simple steps
With ondeva , we can build custom tracking software 5 times cheaper and faster
Step 1: Assess
We analyze your project, your expectations, and requirements
Step 2: Build
We develop the software in line with your requirements and budget using our proprietary low-code platform.
Step 3: Deploy
We continuously deploy and integrate, starting with the most essential features.
Step 4: Manage
If needed, we provide support post-release and build a long-term partnership with your non-technical users.
Customers worldwide are solving marketing challenges with ondeva
Meet the leaders who solve challenges and support their marketing activities with ondeva.
From the start, the start-up platform was envisioned as a large-scale project built with ondeva. It was a complete success!
"Our giant baby performs and scales"
Claudia Menz, CEO Gründerplattform
An NGO can now compile complex data independently, flexibly, and in a clear manner - without development resources.
“You've finally freed us from Excel!”
Internationally operating NGO
ondeva helped us create web applications and tools for startups and the self-employed in weeks instead of months!
“Delivering digital tools is easy as 123"
Benjamin Wölfing / AC, Everest
We’ll guide you along the way
Craft a plan and kickstart your project by building a strategic partnership with ondeva.
Schedule a call with Frank, our CEO, to learn about our offer.
Essential features for the new privacy-first world
Your custom cookieless tracking solution ready to be deployed with ondeva.
Custom cookieless tracking
ondeva can handle first-party cookies, device fingerprinting, and contextual targeting. You don't need multiple licenses and tracking or data tools to get the most out of your data.
Data visualizations
Create maps, charts, and tables using the collected data. Dynamic data dashboards allow marketers to visualize and analyze information in the way that best suits them.
Scale as you grow
Scalability is built into our product, so you can go from tiny to tremendous without any interruption. If your product goes viral, your analytics can handle it.
Integrations
Create apps of any complexity with multiple API integrations, data points, and workflows. Build a simple analytics dashboard or a complex app to oversee all marketing activities in one place.
Intuitive UX
Enjoy a great user experience (UX) with simple dashboards, clear metrics, and a simple and speedy setup, ensuring your tracking tool is practical and easy to use.
Collaboration
With version control and user admin, you can allocate roles, monitor changes, and enable contributions from marketers and developers to create a cookieless environment.
ondeva and cookies alternatives FAQs
Find answers to the most common questions about ondeva and cookieless software.
Cookieless tracking collects data about users' online activities without relying on cookies, which are tiny files stored on a user's device. This approach is more aligned with privacy regulations and browser restrictions on cookies. Cookieless tracking aims to respect user privacy while providing valuable insights into website traffic and user behavior.
Cookieless tracking works by using alternative techniques to identify and track users across websites. These methods can include using first-party data, fingerprinting, and server-side tracking. First-party data involves collecting information directly from interactions on a company's own website. Fingerprinting aggregates various attributes of a user's device and browser settings to create a unique identifier. Server-side tracking processes data on the server rather than relying on the client's browser.
Marketers should let go of the vision that they can track everything. With privacy regulations and users being very aware of their data rights, there is no going back to traditional granular cookie-based tracking methods. While cookieless tracking may not always reach the level of precision of traditional cookie-based tracking, advancements in technology and analytics are improving its effectiveness.
